Privacy Policy
Effective date: October 10, 2026First Dignity (“First Dignity,” “we,” “us”) helps people learn about final expense and burial insurance and connects them with licensed insurance agents. This policy explains, in plain English, what information we collect, how we use it, who we share it with and the choices you have.
Information We Collect
We collect information you give us and some information collected automatically when you visit our website.
Information you give us
- Your first name, phone number and email address
- Your date of birth or age range
- Your state of residence
- Whether you have used tobacco or nicotine
- The coverage amount you are interested in
- Anything else you choose to tell us on a call, by text, by email or when booking an appointment
Information collected automatically
- Your IP address and the date and time you submitted our form, along with the consent wording you agreed to (we keep this as a record of your consent)
- Device and browser information, such as browser type, operating system and the page you came from
- Campaign details, such as UTM codes and ad click IDs that show which ad or link brought you to our site
- Information from cookies, pixels and similar tools (for example, from advertising and analytics partners such as Meta and Google) that help us understand how our site and ads are working
How We Use Your Information
- To contact you about final expense and burial insurance options through licensed insurance agents
- To call and text you at the number you provided, including with automated technology and prerecorded or artificial (AI) voice messages, when you have given us your consent
- To send you emails about your request, your appointment and related information
- To schedule and confirm consultations
- To prepare quotes and help you apply for coverage if you choose to
- To keep records of your consent and your communication preferences
- To improve our website, forms and advertising
- To prevent fraud and spam, and to meet legal and regulatory requirements
Text Messages (SMS)
If you agree to receive text messages from First Dignity, here is what to expect:
- Messages are about your final expense insurance request, your appointment and related follow-up.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP at any time to stop receiving texts. You will get one final message confirming you have been unsubscribed.
- Reply HELP for help, or call us at (771) 218-1770.
- Consent to receive texts is not a condition of buying any product or service.
- Mobile carriers are not liable for delayed or undelivered messages.
See our Terms of Use for full text message program terms.
How Long We Keep Information
We keep your information for as long as we need it to respond to your request, serve you, keep records of your consent and opt-out choices, and meet our legal, tax and regulatory obligations. When we no longer need it, we delete it or make it anonymous. If you opt out, we keep a record of your opt-out so we can honor it.
How We Protect Information
We use reasonable physical, technical and administrative safeguards to protect your information, such as encrypted (HTTPS) connections and limited access to customer records. No website or system is 100% secure, so we cannot promise absolute security.
Your Choices
- Texts: reply STOP to any message.
- Calls: tell the person calling you, or contact us, and we will stop calling you.
- Emails: click the unsubscribe link in any email.
- Cookies: you can block or delete cookies in your browser settings. You can also adjust ad preferences with Meta and Google.
- Your information: contact us to ask to see, correct or delete the information we have about you.
You can also opt out of all communications by calling (771) 218-1770 or emailing [email protected].
Do Not Call
We keep an internal Do Not Call list. If you ask us not to call you, we will add your number to that list and honor your request. If you are on the National Do Not Call Registry, we will only call you if you have given us your express consent or as otherwise allowed by law. You can withdraw your consent at any time.
Children's Privacy
Our website and services are for adults. We do not knowingly collect information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.
Your State Privacy Rights
Depending on where you live, you may have extra rights over your personal information. For example, residents of California and some other states may have the right to:
- Know what personal information we collect, use and share
- Ask for a copy of your personal information
- Ask us to correct or delete your personal information
- Opt out of the sale or sharing of personal information for targeted advertising (we do not sell personal information)
- Not be treated differently for using these rights
To make a request, call (771) 218-1770 or email [email protected]. We will need to confirm your identity before we act on a request. You may use an authorized agent to make a request for you. Insurance-related information may also be covered by other laws, such as state insurance privacy laws, which may limit some of these rights.
Changes to This Policy
We may update this policy from time to time. When we do, we will change the effective date at the top of this page. If we make important changes, we may also tell you in other ways. Please check this page from time to time.
Contact Us
If you have questions about this policy or your information, contact us:
First Dignity128 North Division St, Auburn, NY 13021
Phone: (771) 218-1770
Email: [email protected]